Hills Bros Coffee Rebrand

When deciding how to rebrand Hills Bros' packaging and logo, I knew I wanted to emphasize their product while giving it a simple, yet charming feel. I felt the red from the original packaging was too bold, which is why I chose neutral colors for the package. I wanted the logo to be able to stand on its own without needing such a strong color to make it stand out. The coffee beans in my logo and the packaging, as well as the illustrations make up for this.