top of page

Create Your First Project

Start adding your projects to your portfolio. Click on "Manage Projects" to get started

Hills Bros Coffee Rebrand


October 2022

When deciding how to rebrand Hills Bros' packaging and logo, I knew I wanted to emphasize their product while giving it a simple, yet charming feel. I felt the red from the original packaging was too bold, which is why I chose neutral colors for the package. I wanted the logo to be able to stand on its own without needing such a strong color to make it stand out. The coffee beans in my logo and the packaging, as well as the illustrations make up for this. 

bottom of page